We unlock the lucrative but complex China market through acquisitions, investments and joint ventures, using our proprietary two-step market access strategy – what we call 'Roadmap & Roadshow'.
The Roadmap is prepared before visiting any Chinese partners. The Roadshow then follows to introduce you to the most suitable ones in the most time-efficient manner.
Put another way, the Roadmap is the 'Thinking' part of our service and the Roadshow the 'Linking' one.
What exactly is the Roadmap & Roadshow?